Steadfast on Friday unveiled a new brand identity, with the company confirming that existing terms and conditions of its services for merchants will remain unchanged.
Delivery charges, next-day payments, rider services and coverage will continue as before, the company said in a press release on Sunday.
The new logo was unveiled at an event at Steadfast’s headquarters in Dhanmondi, Dhaka.
Steadfast Founder and Managing Director K M Ridwanul Bari Zion highlighted the key aspects of the new brand identity, and Steadfast Chairman Joieria Mostary unveiled the logo in the presence of e-commerce entrepreneurs, merchants and company officials. Updated versions of the company’s website, merchant app and customer app are also being rolled out.
The new logo features a kite at its centre. According to the company, while a kite flies in the sky, its string remains in the hands of its flyer. Similarly, wherever a merchant’s parcel goes, the merchant will retain control and access to information about the delivery. The company has adopted the new tagline “Asthar Ghuri, Apnar Hatee”. Its existing slogan, “Sobar Agee, Sobkhane”, remains unchanged.
Steadfast said the new identity reflects its focus on expanding digital automation for e-commerce entrepreneurs, improving parcel traceability, increasing nationwide coverage, ensuring faster and safer deliveries and further digitising payment processes.
The press release said that more than 300,000 e-commerce entrepreneurs currently rely on Steadfast for delivery services, with several thousand delivery riders providing services across the country. The company also provides home delivery in every union, including remote and hard-to-reach areas, and is working in the cross-border e-commerce segment, enabling entrepreneurs to send products from Bangladesh to international markets.
Ridwanul Bari Zion said, “Ten years ago, we started with just a few people. Today, our riders are reaching every union across the country. Our work has not changed, but our capabilities have. Steadfast today is not only fast but also technology-driven. The new logo recognises that transformation.”
Steadfast Chairman Joieria Mostary said, “The kite is ours, while the string and the spool are in the hands of our merchants. Going forward, we want to further strengthen that trust by investing in technology, infrastructure and people.”
A documentary highlighting Steadfast’s 10-year journey was screened at the event.
Founded in 2016, Steadfast Courier Limited delivers to every union across 8 divisions and 64 districts, with packaging, warehousing and cross-border delivery services alongside. It is a courier licensed by the Bangladesh Post Office and a member of e-CAB and CSAB. Website: steadfast.com.bd.
