Daraz Bangladesh will launch its 7.7 Super Savings Sale on 6 July 2026 at 8 pm, running until 17 July 2026, offering nationwide customers discounts, brand campaigns and prize opportunities across multiple product categories, according to a press release said. The campaign will feature flash deals, vouchers, brand events and a jackpot draw aimed at boosting monsoon-season online shopping.
The sale period covers a wide range of categories including electronics, fashion, FMCG, home appliances, health and beauty, and lifestyle products, with discounts reaching up to 80 per cent on flash sales and up to 70 per cent on hot deals, alongside delivery discounts and promotional vouchers.
Daraz said the campaign includes Prepayment Vouchers offering up to 15 per cent discounts, site-wide delivery offers, free delivery on selected items and discount vouchers of up to 10 per cent capped at Tk 3,000, designed to make online shopping more affordable and accessible.
The platform is also introducing a 7.7 Super Savings Sale Jackpot, where five winners will receive premium home appliances. Winners will be selected based on the highest number of successful orders during the campaign, with a minimum purchase requirement of Tk 299 on Dettol products. Prizes include a Midea 1 Ton Non-Inverter AC, Haier 32-inch Bezel-less Google TV, Walton rechargeable ceiling fan, Philips NA110 Air Fryer and Philips HL7577 Mixer Grinder.
To drive engagement, Daraz will run Brand Rush Hour sessions on launch day for six hours, extending to seven hours on selected dates, including 7, 8, 10, 15 and 17 July. Dedicated brand events include Vision Brand Day on 8 July, Unilever Brand Day on 9 July, realme Brand Day on 10 July, Reckitt Super Brand Day on 12 July, Veet Brand Day on 13 July, Top Tech Zone Brand Day on 14 July, Marico Brand Day on 15 July and Oraimo Brand Day on 16 July.
The campaign also features Daraz Choice offerings under its Everyday Low Price initiative, with Buy 3 Get Free Shipping and Buy 5 Get 1 Free Gift with Free Shipping promotions on selected essentials.
Daraz said Dettol and Unilever are participating as Exclusive Platinum Partners, while Parachute Naturale and Himalaya are Gold Partners, with SESA and Godrej joining as Silver Partners.
A wide range of payment partners are also involved. bKash users will receive a 10 per cent discount on qualifying orders with a minimum purchase of Tk 799. Cardholders of EBL, Midland Bank, Prime Bank and Southeast Bank can access discount vouchers ranging from 12 to 15 per cent, with usage capped at twice per card.
Daraz invited customers to participate via its app and campaign page, where daily deals, brand offers and rewards will be available throughout the promotional period.
