Puerto Rican rapper and singer Bad Bunny has removed all posts from his Instagram account and unfollowed everyone, just hours after headlining the Super Bowl Halftime Show, leaving fans bewildered and sparking a wave of online speculation.
The artist, born Benito Antonio Martínez Ocasio, had just delivered a high-energy, unity-themed performance at Levi’s Stadium in Santa Clara, featuring appearances from Lady Gaga, Ricky Martin and dancers including Cardi B and actor Pedro Pascal. The show celebrated Latin American and Caribbean culture, highlighted by a recreation of a Puerto Rican neighbourhood and flags representing nations across the Americas.
The performance concluded with Bad Bunny declaring “God Bless America” as a message reading “Only thing more powerful than hate is love” was displayed to the stadium and millions watching worldwide.
Despite the spectacle, the performance drew criticism from some quarters. US President Donald Trump called the show “absolutely terrible” on Truth Social, criticising the music, dancing and foreign flags displayed during the performance. He added that the show “does not represent the greatness of America” and lambasted the NFL’s new kickoff rule.
Shortly after the broadcast, fans attempting to access Bad Bunny’s Instagram were met with a completely blank profile. All posts and photos had been deleted or archived, his display picture had been removed, and his following and follower counts had been reset. No statement has been issued by Bad Bunny or his team explaining the sudden action.
Social media users have reacted with confusion, amusement and speculation. Some suggested it was a strategic “reset” following the global attention from his performance, while others viewed it as a bold statement of independence or artistic control.
Bad Bunny’s Super Bowl appearance marked a milestone: he became the first solo Spanish-language artist to headline the Halftime Show. The performance, widely praised for its energy, cultural references and storytelling, featured nods to his Puerto Rican roots, a narrative of love and politically charged imagery, including subtle references to Hurricane Maria and calls for unity across the Americas.
