In a time when solidarity among women is often spoken about more than practised, two women chose to lead by example. Bound not just by family but by a shared love for hosting and organisation, sisters-in-law Sariya Sadeque and Tashili Ahmed Sreshtha decided to take their passion a step further.
In 2020, they founded Sorted Dhaka, a one-stop event management platform where visionary designs meet flawless execution. It was during the pandemic that the idea of creating a dedicated creative space for themselves first took root. “With larger names already established in the industry, we chose to start small and take everyday, homely dawat gatherings up a notch,” said Sariya.
Staying true to their vision, they hosted their first intimate event in October, a wedding anniversary celebration for a family member. This was followed by a Halloween-themed project, marking the early creative experiments that shaped their brand. Sorted Dhaka officially took off soon after, growing organically through word of mouth among close family and friends.
The pair boasts a solid five years of experience in the industry, offering a wide range of curated services, from cake-smash sessions to bespoke artistic productions. Tashili emphasised that their primary focus was not on large-scale programs but on smaller, more intimate concepts, an area that had largely been unexplored until then.
“What sets Sorted apart is the personal connection we’ve built with our clients over time, having worked so closely with them,” said Sariya. Another defining element of Sorted is convenience; they have ensured there is an arrangement for everyone, regardless of scale, style, or budget. “We won’t leave you empty-handed,” the pair affirmed.
Sorted was founded by two nurturing women, and that spirit is reflected in every facet of its operations. Grounded in transparency, client comfort, and maximum customisation, Sariya and Tashili have faced their fair share of challenges, handling each with grace and professionalism.
Motherhood has been a significant influence on the creation of Sorted. Tashili recalled, “When we started, we were running everything on our own, without the support of a structured team, and managing it all while raising babies was quite a challenge.” From managing vendors and running another enterprise to working around the clock while still finding time for family, it may sound easy, but it is anything but that, said Sariya.
When asked about work-life balance, the women were candid. “I won’t sugarcoat it; it is very difficult,” said Sariya. Tashili added, “Somehow mothers just find a way, but it is still just as hard.” Already working full-time, Sariya found it extremely demanding and had to develop thick skin to keep everything afloat.
Even the strongest partnerships face testing moments, and Sariya and Tashili’s journey was no exception. As a close-knit pair, their bond came with both advantages and challenges. “As business partners, it took time for us to truly understand ourselves and each other,” Sariya reflected.
“That understanding grew gradually, shaped by the experiences we went through together.” Tashili added, “I’m a very particular person; sometimes it can be frustrating. If I picture something in my mind a certain way, I need to see it realised like that.” By embracing contentment, allowing each other to shine in their own light, adopting a sense of gradual growth, and collaborating closely, they have achieved the right harmony in their partnership.
When asked about their dream clients or projects, both founders shared deeply personal visions. For Tashili, her dream client is her daughter, as she hopes to curate everything from small get-togethers to larger school gatherings. Sariya’s dream project, meanwhile, is her sister’s wedding. Anchored in strong family values, these women channel their personal experiences and heartfelt bonds into every project they undertake, making each one truly meaningful.
This remarkable pair also leaves some valuable advice for women. Tashili says, “Whatever idea you have, just go for it. Don’t hold back because of self-doubt or fear of consequences. The time won’t come back.” Sariya adds, “It is important to do something for yourself, something that is entirely your own. For women, it can be a way to build an identity beyond being someone’s daughter, wife, or mother. Start small, stay consistent, and never give up.”
Through their journey, Sariya and Tashili have shown that passion, perseverance, and partnership can turn dreams into reality. More than just event planners, they are trailblazers proving that women can build, lead, and shine on their own terms. Their story is a reminder that courage, creativity, and consistency are the true ingredients of success, and that when women support themselves and each other, the possibilities are limitless.
