Samsung Bangladesh on Monday launched the Galaxy A37 5G and Galaxy A57 5G in Bangladesh, introducing AI-driven features under its “Awesome Intelligence” suite aimed at expanding flagship-level tools to mid-range users.
The devices are now available at authorised Samsung outlets nationwide, with prices starting at Tk59,299, as the company seeks to strengthen its position in Bangladesh’s competitive smartphone market.
The Galaxy A series rollout marks Samsung’s push to mainstream artificial intelligence features in mass-market devices, combining productivity and photography tools with durability-focused hardware upgrades.
The “Awesome Intelligence” suite includes voice transcription in the voice recorder app for converting speech to text, AI Select on the edge panel for drag-and-drop text extraction, and Circle to Search with Google, now capable of identifying multiple objects in a single image.
Samsung said imaging has been enhanced with Object Eraser for removing unwanted elements from photos and Nightography for improved low-light performance.
Both models feature IP68 water and dust resistance and a 5,000mAh battery designed to last up to two days on typical usage.
Syed Md Badrul Arifeen, Head of Product Planning and IMC Strategy, Mobile Business, Samsung Bangladesh, said the value of a smartphone is defined by how effectively it supports daily use rather than initial price alone.
Galaxy A37 5G is priced at Tk59,299 for the 8GB/128GB variant and Tk67,799 for 8GB/256GB, while Galaxy A57 5G is priced at Tk78,199 for 8GB/256GB and Tk86,599 for 12GB/256GB.
Samsung is offering no-cost EMI options for both models. During the May 2026 launch month, EBL cardholders can access up to 12-month EMI at 0 per cent interest, while UCB cardholders are eligible for up to Tk4,000 cashback on EMI purchases.
The launch comes as smartphone makers intensify competition in Bangladesh’s mid-range 5G segment, where AI-enabled features and battery performance are emerging as key buying drivers.
