The Primetime Emmys are leaving broadcast television for the first time in their history, with Prime Video securing a six-year deal to stream the awards ceremony globally from 2027, reports Variety.
The Television Academy confirmed the agreement on Tuesday, ending the 31-year rotation among ABC, NBC, CBS and Fox.
Financial terms were not disclosed, although industry sources estimate that Prime Video will pay around $15 million annually for global rights, compared with the previous broadcasters’ combined domestic fees of about $8 million to $10 million.
The ceremony will remain free to watch on Prime Video in the US and more than 240 countries and territories, with the service placing the Emmys outside its paywall.
The deal could also bring other Emmy events to Prime Video, including the two nights of the Creative Arts Emmys. Academy chair Cris Abrego said the partnership could help turn the awards into a year-round global event.
Prime Video chief Mike Hopkins said the streamer plans to build on what already works while introducing new ways to attract audiences.
The move comes as the Academy prepares for a possible mid-2027 merger with the National Academy of Television Arts and Sciences, which could eventually bring the Daytime Emmys into the partnership under a separate agreement.
