Short-form video platform TikTok has launched an in-app Election Centre in partnership with the Bangladesh Election Commission to help users in Bangladesh access reliable information ahead of the upcoming General Election, TikTok said in a press release.
Designed as a dedicated hub, the Election Centre provides official information on voting and the election process, tips to recognise misinformation, and direct links to Bangladesh Election Commission websites. Election tags will also be added on relevant content and certain searches that link directly to the centre.
“The Election Centre is designed to help ensure our users can access authoritative voting information where they already are,” said Ferdous Mottakin, Head of Public Policy and Government Relations, South Asia at TikTok. He said the platform aims to promote peace and provide a safe space for positive digital expression.
According to TikTok, the launch builds on its integrity work across more than 200 elections worldwide since 2020 and is part of its broader objective to connect users with authoritative information while removing harmful content from the platform.
As part of these efforts, the company said it labels accounts and videos of media entities it knows to be influenced by state institutions, provides verified badges to signal authenticity, and requires creators to label realistic-looking AI-generated content.
The platform said it enforces policies against harmful misinformation and attempts to deceive users, investing in advanced moderation technologies and thousands of safety professionals, including an Elections Taskforce for Bangladesh.
Under these policies, TikTok said it may label unverified content, make it ineligible for recommendation, or prompt users to reconsider before sharing it. More than 20 global fact-checking organisations also work with TikTok to assess content accuracy.
To counter covert influence operations, TikTok said it reports network disruptions monthly through its Transparency Center and prohibits impersonation and attempts to artificially boost content through fake engagement such as bot networks.
State-affiliated media are not allowed to advertise to audiences outside their registered country, the company said, adding that TikTok restricts the reach of such accounts if they attempt to target foreign audiences on current affairs.
To protect viewers from being misled, TikTok said it requires creators to label realistic AI-generated content and does not allow harmful AI-generated material even if labelled, including content that falsely depicts public figures making endorsements or being harassed.
Paid political advertising remains prohibited on TikTok, the company said, and accounts belonging to governments, politicians or political parties are not allowed to use advertising or monetisation features, though official election management bodies may run ads containing essential voter information.
The company said it will continue publishing updates through its Global Election Integrity Hub in the lead-up to the election.
