North South University (NSU) Saraswati Puja 2026 was held under the title sponsorship of global smartphone brand vivo, bringing together education, culture, youth and technology in a celebration dedicated to Saraswati, the goddess of knowledge, music, art and culture, vivo said in a press release.
The festival saw vivo engage with students and visitors through a range of on-ground activations and interactive programmes that were open to both the university community and members of the general public.
The company’s presence added energy to the festivities through creative activities including a game zone, photo exhibition and photo booth, reflecting the festive spirit and creativity of students and guests.
Participants took part in dart games, giveaways and other interactive engagements that allowed them to connect directly with vivo and made the celebration more memorable. The activities also provided opportunities for students to express their creativity in an engaging way.
vivo’s dedicated stalls and experience zones were a key highlight of the event, allowing visitors to explore smartphone features hands-on.
Many visitors were particularly impressed by the advanced camera capabilities and performance of the vivo X300 Pro, the company’s new flagship device, which inspired students to express their creativity more freely and sparked interest among young audiences.
vivo described the event as more than a festival, calling it a platform to connect youth, creativity and technology, the company added.
