A year after unveiling AI actress Tilly Norwood at the Zurich Film Festival, Particle 6 founder Eline van der Velden has reflected on the controversy surrounding her creation.
Speaking at the festival, van der Velden said she never expected the reaction to Norwood, joking that she had designed the AI actress to become famous but was surprised by how quickly it happened.
She said the backlash also helped Particle 6 grow, with the company expanding eight-fold and now working across AI advertising, film, television and consultancy.
Van der Velden said Norwood was created to start conversations about AI in the entertainment industry rather than through technical reports.
Norwood later appeared on screen during the session and named Tom Holland and Olivia Colman as actors she would like to work with, but only through their digital twins.
The creator said Particle 6 had rejected offers for Norwood to appear in traditional films because the character was designed for AI productions. She also said the company does not currently need a conventional Hollywood agent for her.
Reflecting on Norwood’s viral malfunction during a live appearance with Piers Morgan, when she unexpectedly spoke Cantonese, van der Velden said the incident should not be taken too seriously.
She said the character was built to show audiences where AI technology stands and encourage discussions about regulation and safeguards.
Van der Velden also discussed ‘Storm Dogs’, Particle 6’s upcoming family adventure comedy-drama.
Directed by ‘Stuart Little’ and ‘The Lion King’ filmmaker Rob Minkoff as executive producer, the project will combine live-action performances with photorealistic AI-created animals and is targeting production in 2027.
Van der Velden said AI should ultimately enhance storytelling rather than replace creative work.
