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IPDC launches WC digital fan engagement campaign

IPDC launches WC digital fan engagement campaign
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IPDC Finance PLC has launched “Play With IPDC” for FIFA World Cup 2026, a nationwide digital engagement campaign designed to connect football fans through an interactive prediction platform during the tournament, said in a press release.

The campaign, running from 12 June to 20 July 2026, allows participants to predict match outcomes, earn points, compete on a live leaderboard and win prizes through the dedicated platform playwithipdc.ipdc.com.

The initiative taps into football’s strong popularity in Bangladesh, where millions of fans actively engage with international tournaments, and introduces a gamified digital experience combining prediction-based participation with community interaction.

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Participants can register on the microsite and submit predictions ahead of matches, earning points for correct results including exact scores, goal differences, player performances, first goalscorers, clean sheets, knockout-stage outcomes and the eventual champion.

A real-time leaderboard will track performance throughout the competition, while IPDC has announced prizes including an iPhone 17 Pro Max for the champion, an electric bike for the first runner-up and an Android smartphone for the second runner-up.

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Weekly winners will receive official football jerseys and fan merchandise, while the first 500 registered participants will receive complimentary access to an OTT platform.

IPDC Managing Director Rizwan Dawood Shams said football has the power to unite communities and generations, adding that the initiative reflects the company’s commitment to customer engagement through innovation, said in a press release.

The campaign is part of IPDC’s broader strategy to enhance digital engagement through sports, technology and gamification, aimed at strengthening brand connection and increasing participation among football enthusiasts nationwide.

For registration and participation, users can visit playwithipdc.ipdc.com.

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