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Banglalink partners with ZTE to boost digital experience

Banglalink partners with ZTE to boost digital experience
Photo: Courtesy
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Banglalink has renewed its strategic collaboration with ZTE to enhance the digital experience of customers across Bangladesh.

The partnership will strengthen Banglalink’s digital ecosystem through network upgrades, improved indoor performance, and AI-driven optimisation technologies, Banglalink said in a press release.

The operator is upgrading priority sites in Dhaka under the initiative to improve coverage quality, and to prepare for upcoming spectrum opportunities.

“Digital services are now at the heart of people’s everyday lives, shaping how they connect, learn, and create,” said Banglalink Chief Executive Officer Johan Buse.

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He explained that Banglalink aims to expand the usefulness of its digital ecosystem across daily life.

“Our goal is to give customers better digital experiences every minute through MyBL, Toffee, RYZE, and the broader ecosystem,” he said.

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According to him, the renewed investment strengthens the foundation of a digital experience that cares for people.

He said the ambition is to grow into a full digital conglomerate that enriches lives with meaningful and reliable digital services.

“ZTE and Banglalink are strengthening strategic cooperation to modernise and enhance the Radio Access Network in the Dhaka region,” said ZTE Global Office for VEON Managing Director Liao Hui.

He explained that ZTE’s solutions will support network modernisation efforts under the initiative.

“Leveraging ZTE’s green and AI-based technologies, the initiative will solidify the foundation of Banglalink’s network infrastructure,” he said.

He added that the cooperation supports VEON Group and Banglalink in executing the digital operator strategy for improving digital life experience.

The signing took place on 23 November at Banglalink headquarters in Dhaka in the presence of senior representatives of both organisations.

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