Prime Bank PLC has signed an agreement with Grand Sylhet Hotel & Resort to provide exclusive lifestyle privileges to its Neera customers, expanding benefits for the bank’s women-focused customer segment.
The agreement was signed recently at a ceremony in Sylhet, where Prime Bank and Grand Sylhet Hotel & Resort formalised the partnership to offer exclusive discounts to Prime Bank Neera customers, the bank said in a press release.
The deal was signed by Shaila Abedin, SEVP and Head of Liability and Wealth Management of Prime Bank, and Md Atiqur Rahman Arif, Financial Controller of Grand Sylhet Hotel & Resort.
Under the agreement, Neera customers of Prime Bank will be able to enjoy special discounts at Grand Sylhet Hotel & Resort.
Also present at the signing ceremony were Fatema Akter Naz, Business Development and Proposition Manager, Women Banking, Neera; Mustafizur Rahman Khan, Director of Sales and Marketing of Grand Sylhet Hotel & Resort; and senior officials from both organisations.
The partnership reflects Prime Bank’s efforts to expand lifestyle and wellness benefits for its valued customers through strategic collaborations with premium brands.
For Grand Sylhet Hotel & Resort, the agreement links the property with Prime Bank’s Neera customer base, offering a route to reach a targeted banking segment through hospitality privileges.
