Sony-Rangs has launched its “Eid Utsab Super 7 Carnival” campaign, introducing 48 refrigerator models as the electronics retailer looks to tap festive demand ahead of Eid-ul-Adha.
The campaign was inaugurated at the company’s showroom at Sonar Tori Tower, 12 Sonargaon Road in Banglamotor, Dhaka, the company said in a press release.
As part of the campaign, Sony-Rangs unveiled 25 new refrigerator models ranging from 170 to 377 litres under the Rangs, Kelvinator and Daiyu brands. The products are manufactured at its factory in Sylhet Hi-Tech Park.
The new models feature mirror, frosted and matte finish designs, along with expanded freezer storage and dedicated compartments for medicine and cosmetics, which the company said are being introduced for the first time in locally produced refrigerators.
Including 23 existing models, the offering now covers 48 units across direct cool, no frost and side-by-side categories.
Customers purchasing products worth Tk10,000 or more will receive a package of promotional benefits, including instant cash discounts, exchange offers, weekly raffle draws with refrigerators as prizes, lifetime membership discount cards, Tk500 cash vouchers, free gifts or installation and free home delivery.
Sony-Rangs Vice Chairperson Sachimi Hossain and Managing Director Ekram Hossain jointly inaugurated the campaign, with senior officials from various departments also in attendance.
The company said its showrooms nationwide have recorded strong customer turnout since the launch. The campaign will continue across all outlets and the online store shop.rangs.com.bd until May 31, 2026.
Rangs Electronics Limited has been marketing international electronics brands in Bangladesh for more than 40 years.
