Rajkonna, a Bangladeshi cosmetics brand that primarily sells online, is targeting the growing demand for lightweight skincare products with its Light Moisturiser, developed for consumers seeking hydration without a heavy feel in the country’s hot and humid climate.
According to a press release, Rajkonna’s Light Moisturiser features a gel-like texture designed to provide a comfortable skincare experience in humid weather conditions. The product contains rice water and liquorice extract, ingredients commonly used in Asian skincare formulations.
The release said rice water is associated with hydration and skin-softening properties, while liquorice extract is widely used in skincare products for its brightening benefits.
Bangladesh’s changing weather patterns, particularly high humidity, heat and frequent shifts between outdoor environments and air-conditioned spaces, have influenced consumer skincare preferences. Many users are moving away from heavy creams and looking for lighter formulations suitable for everyday use.
The product is priced at Tk295, positioning it as an affordable option for younger consumers seeking skincare products suited to local conditions.
The launch reflects a broader shift in Bangladesh’s cosmetics market, where local brands are increasingly focusing on products tailored to domestic consumer needs rather than relying solely on imported formulations.
With online shopping becoming an increasingly important channel for beauty and personal care products, Rajkonna is using digital platforms to reach customers directly and expand its presence in the growing cosmetics segment.
The company said its focus is on offering products that combine affordability, accessibility and suitability for Bangladesh’s climate as consumer interest in skincare continues to grow.
