NRBC Bank PLC on Sunday launched its month-long ‘Triple One Campaign 2026’ to boost deposit mobilisation and expand its credit card business by encouraging employees across the organisation to play a greater role in customer acquisition and business growth.
The campaign, launched at the bank’s head office in Dhaka under the theme ‘One Employee, One Scheme, One Card– Together We Build Our Bank’, is designed to strengthen customer engagement while mobilising deposits and increasing credit card issuance, said a press release.
NRBC Bank Managing Director and Chief Executive Officer Md Touhidul Alam Khan inaugurated the campaign.
Senior executives, including Deputy Managing Director and Chief Operating Officer Mohammad Abdul Qaium Khan, Deputy Managing Director and Chief Business Officer Md Shaheen Howlader, Head of Credit Risk Management Division Tanushree Mitra, and Chief Human Resource Officer Faisal Ahmed, attended the event, while heads of branches and sub-branches joined virtually.
Addressing the inauguration, Touhidul Alam Khan said the campaign aims to accelerate the bank’s business growth by fostering collective ownership among employees, strengthening customer focus and supporting sustainable business development.
Mohammad Abdul Qaium Khan highlighted the importance of operational discipline and employee motivation in achieving the campaign’s objectives, while Md Shaheen Howlader outlined its implementation strategy and performance targets.
According to the bank, the initiative is expected to strengthen deposit mobilisation, broaden its credit card portfolio and reinforce NRBC Bank’s position as a customer-focused and sustainable financial institution through greater employee engagement.
