Fresh, a consumer brand of Meghna Group of Industries (MGI), recognised young talents at the grand finale of ‘Fresh Presents Creative 2026’, organised by the Business and Communication Club of Bangladesh University of Professionals (BUP) in Dhaka.
The competition brought together students from universities across Bangladesh to develop creative solutions for real-world challenges in brand management, marketing strategy, product repositioning and communication, MGI said in a press release.
The finale featured the ‘Full Court Press’ segment, where six teams — Fable, Shingara Syndicate, Carpe Diem, Adjustmed, Peaky Blinders and Maltova — presented 360-degree brand solutions along with online video advertisements and short-form reels.
Carpe Diem won the championship title, while Peaky Blinders became the first runners-up and Adjustmed finished as the second runners-up.
Atiq-Uz-Zaman Khan, Chief Human Resources Officer of MGI, said Fresh was pleased to support the development of young people’s talent, creativity and innovative thinking.
“Fresh Presents Creative 2026 has created an excellent platform for young people to showcase their ideas and skills while addressing real-world challenges,” he said in a press release.
The event was attended by BUP Faculty of Business Studies Dean Brig Gen Md Aminul Akbar Khan, MGI Senior General Manager and Head of Accounts SM Mujibur Rahman and Senior General Manager of the Audit Department Sajjad Hossain, along with officials from the organisations.
