For 78 years, Ferrari has built its cars on one thing: the roar of a petrol engine. That changes this month. On May 25, the Italian carmaker will unveil the Ferrari Luce in Rome. It is the brand’s first fully electric car. The name means “light” in Italian. The company says it was chosen to signal a new chapter, not and end to the old one.
Ferrari revealed the car in stages. They showed the powertrain details in October 2025, which was the first glimpse of the company’s entry into electric vehicles. Earlier this year, the interior design was shown. The full exterior design is still a secret.
What is already known is remarkable. The car runs four electric motors, one at each wheel. They produce 1,100 horsepower together. It can sprint from zero to 60 miles per hour in 2.5 seconds. Top speed is close to 200 miles per hour.
The battery pack holds 122 kWh of charge and offers a range of around 330 miles on a full charge. The charging system runs on an 880-volt platform. It means the car can charge from ten to eighty per cent in under 25 minutes.
The inside of the car was designed by Sir Jony Ive and Marc Newson. Jony was the Chief Design Officer at Apple. The two worked on the project for five years in complete secrecy. Their approach pushes against the trend of giant touchscreens. Instead, the Luce cabin is full of physical buttons, metal dials and machined aluminium switches.
Ferrari CEO Benedetto Vigna said it is not a transition but an addition. Ferrari still plans to sell petrol and hybrid cars alongside the Luce. Only 20 per cent of its lineup is expected to be electric by 2030.
The price is expected to start at over €5,00,000. Some reports put the figure closer to $8,23,000. Production will be limited to around 1,000 cars a year. First deliveries in Italy are set for October 2026.
