Bangladesh Brand Forum has recognised the ‘Most Loved Brands’ of Bangladesh across 45 categories at the Best Brand Award 2025 gala held at Le Méridien Dhaka, marking the 17th consecutive year of the country’s flagship branding recognition.
The awards ceremony also identified the Overall Top 15 Most Loved Brands of Bangladesh and named AMA Coffee as the Most Emerging Brand of Bangladesh, taking the total number of awards presented at the event to 61, the organisers said.
Local brands dominated the Overall Top 15 list, with bKash securing the top position, followed by RFL Houseware in second place and Radhuni in third.
The remaining brands from fourth to fifteenth included Ispahani Mirzapore Tea, Grameenphone, Shwapno, Fresh Atta Maida Suzi, Close Up, Sunsilk Shampoo, Maggi 2 Minute Noodles, ACI Pure Salt, Parachute Advansed, Pran Mango Juice, Mojo and Rupchanda Fortified Soyabean Oil.
At the category level, Walton topped the air conditioner, refrigerator and television segments, while Fresh Atta Maida Suzi led the atta, maida and suzi category.
Mojo emerged as the most loved beverage brand, Super Fresh Drinking Water secured the top spot in bottled water, and Fresh Refined Sugar led the branded sugar category.
Shah Cement topped cement, Akij Ceramics led ceramics, Nescafé secured first place in coffee, Rupchanda Fortified Soyabean Oil topped edible oil and Speed led the CSD alternative drink segment.
Kazi Farms Kitchen ranked first in frozen foods, Diploma Instant Full Cream Milk Powder topped full cream milk powder, Parachute Advansed led hair oil and Ispahani Mirzapore Tea topped hot beverages.
Polar Ice Cream secured first place in ice cream, while Pran Mango Juice led the juice category.
Dettol topped liquid antiseptic, Lifebuoy Total led liquid handwash, Aarong Dairy secured first place in liquid milk and Bashundhara LP Gas topped the LPG category.
bKash ranked first in mobile financial services, Xiaomi led mobile handsets and Grameenphone topped mobile phone service providers.
Maggi 2 Minute Noodles secured first place in noodles, Close Up led oral care toothpaste and SMC Orsaline topped oral saline.
Berger Paints led paints, RFL Houseware secured first place in plastic goods, Apex topped retail shoes, BSRM led rods and ACI Pure Salt secured first place in salt.
Senora topped sanitary napkins, Stella led sanitary ware, Pran Sauce and Ketchup secured first place in sauces, Sunsilk topped shampoo, Radhuni led spices, Shwapno topped superstores and Bashundhara Tissue secured first place in tissue paper.
Harpic led toilet cleaner, Lux Beauty Soap topped toilet soap, Rin Power White led washing powder bar and liquid, and Akij Board secured first place in wooden board.
The Most Emerging Brand of Bangladesh award went to AMA Coffee for demonstrating the steepest rise in the Brand Equity Index over consecutive assessments, the organisers said.
Bangladesh Brand Forum said the Best Brand Award has been continuing for 17 years to recognise brands that have achieved meaningful business value while contributing to consumers’ daily lives.
The selection process was conducted by research partner nSearch Ltd through a nationwide study across eight divisions covering urban and rural areas, with 12,400 interviews and equal participation from men and women.
The study evaluated brands across 45 categories using an in-category Brand Equity Index model alongside cross-category harmonisation, with data collected through online and self-administered interviews, and the methodology was presented at the event by nSearch Director Asif Mahamud.
Inaugurating the gala, Bangladesh Brand Forum Founder and Managing Director Shariful Islam said brands shape aspirations, influence culture and drive economic progress, adding that the recognition honours those that improve daily life and reflects branding’s role in nation-building.
Best Brand Award 2025 was held in partnership with nSearch Ltd, with International Advertising Association Bangladesh as strategic partner, Turkish Airlines as official carrier partner, Marketing Society of Bangladesh as knowledge partner, Le Méridien Dhaka as hospitality partner and Backpage PR as PR partner.
