bKash, Bangladesh’s largest mobile financial services provider, won 22 recognitions at the Digital Marketing Award 2026, the highest haul for the brand at this year’s event, the company said in a press release.
Of the total awards, bKash won 11 directly, while another 11 were secured through its partner agencies. The awards were handed over recently at the ninth edition of the Digital Marketing Award, held at a hotel in the capital.
The annual award programme, organised by Bangladesh Brand Forum, recognises outstanding digital marketing campaigns across multiple categories. Winners are selected by a jury panel comprising leading corporate and marketing professionals from different sectors of the country.
This year, bKash secured awards across 15 categories, the highest number of categories won by the brand. The categories included Best Integrated Digital Campaign, Best Revamp Campaign, Best Digital Performance Marketing, Best Content Marketing and Best Digital Campaign for Sustainability.
A total of 89 campaigns were recognised across 25 categories at the 2026 edition of the award, highlighting the growing use of digital platforms, performance marketing and content-driven communication by brands in Bangladesh.
The recognition reflects bKash’s continued emphasis on digital engagement, campaign innovation and customer-focused communication in the country’s fast-expanding digital financial services market.
