The Advertising Agencies Association of Bangladesh (AAAB) has successfully organized Sharpener 2026, one of the country’s most prestigious competitions for young advertising professionals.
The event was held on 31 January at the Adcomm office in Dhaka.
Team Eraser from Grey Dhaka, comprising members Syeda Jannat Ahmed and Md Sajidul Karim Dipu, was declared the winner following a competitive round of presentations. The team was selected based on their strong creative and strategic thinking after competing against 11 teams from various advertising agencies across the nation.
As the winners of Sharpener 2026, the duo will represent “Team Dhaka” at the ADFEST 2026 Young Lotus Workshop, scheduled to take place from March 17–19, 2026, at the Royal Cliff Hotels Group in Pattaya, Thailand.
They will also participate in ADFEST 2026 from March 19–21, an event that brings together leading young creative professionals from the Asia-Pacific and Middle East regions.
The competition was evaluated by a distinguished panel of judges, including Mohammad Akrum Hossain, Chief Creative Officer of Popfive; Rashika Osman, Senior Vice President and Head of Planning at Adcomm; and Nurur Rahman, Executive Creative Director of Grey Dhaka. The program was moderated by Hasib Hassan Chowdhury.
The event saw the presence of AAAB Executive Committee members, including General Secretary Syed Ahsanul Apon and Joint Secretary M A Maruf, reflecting the organization’s ongoing commitment to developing young talent.
Sharpener 2026 was open to advertising professionals under the age of 30 with a minimum of one year of experience in the industry. AAAB expressed optimism that the winners would further elevate the Bangladeshi advertising industry through their creativity, dedication, and the insights gained from their upcoming international experience.
