HONOR Bangladesh has unveiled its Robot Phone in Bangladesh, marking the company’s move beyond traditional smartphones towards an artificial intelligence (AI)-driven connected technology ecosystem.
The device was introduced at HONOR Connect, held at the United Convention Centre in Dhaka, where HONOR Bangladesh also unveiled its new logo and ‘Dare to Be’ philosophy.
The Robot Phone features a built-in robotic gimbal mechanism that allows its camera to physically move and track subjects while the phone remains stationary. HONOR said the technology is designed to automatically follow moving subjects, reducing the need for separate camera stabilisation equipment in certain shooting scenarios.
The device combines AI-powered subject tracking, Air Motion and 360-degree subject tracking features with imaging technology developed through HONOR’s collaboration with ARRI to enhance colour tuning and cinematic imaging capabilities.
HONOR Bangladesh Head of Product and Marketing Syed Md Badrul Arifeen said the company was moving beyond conventional smartphones by integrating artificial intelligence and robotics.
He said HONOR plans to invest $10 billion in innovation and technology over the next five years, focusing on connectivity, AI, robotics and cross-device experiences.
The company demonstrated the Robot Phone as a tool for content creators and filmmakers, with its robotic gimbal and AI tracking system designed to keep subjects within the frame during movement.
Filmmaker Raihan Rafi said the device could support experimental filmmaking, especially in situations where using conventional cinema equipment is difficult.
“An experimental short film can easily be made with this,” he said, adding that the device could be useful for shooting inside vehicles and action sequences where managing multiple cameras is challenging.
Cinematographer Sumon Sarker, who tested the phone while filming the Buriganga River, said its subject tracking, Air Motion and 360-degree tracking features offered capabilities uncommon in smartphones.
He said the device handled highlights and shadows effectively in strong sunlight and could be useful for independent filmmakers and content creators, though it was not a replacement for professional cinema cameras.
HONOR Southeast Asia Region GTM Director Leo Pei said HONOR had expanded its presence to more than 100 countries and regions, with international markets contributing more than half of its business.
He described Bangladesh as one of HONOR’s fastest-growing markets and said the company would continue bringing its latest innovations to local consumers.
HONOR Bangladesh Country Manager Lang Guo said more than 60 per cent of the company’s workforce was involved in research and development, with a significant share of revenue reinvested into innovation.
The event also featured an Experience Zone showcasing HONOR smartphones, tablets, laptops, wearables and other ecosystem products, highlighting the company’s broader focus on connected smart living, including smart workplace and smart home solutions.
