Shah Rukh Khan is adding a rather unexpected role to his star-studded portfolio — skincare ambassador. The Bollywood superstar has joined skincare brand Foxtale as its new brand ambassador and will represent its serum, moisturiser, sunscreen and face mask ranges.
According to NDTV, the partnership comes with Foxtale’s new brand philosophy, ‘Let Your Glow Through’, which aims to shift the focus from simply treating visible skin concerns to understanding their underlying causes.
For Foxtale, the collaboration marks a new chapter. Launched four years ago, the brand says it has built a community of more than 10 million consumers. Its products are developed with Indian skin and climate in mind, using consumer insights and science.
The brand said Khan was chosen for his confidence, authenticity and substance. Founder and CEO Romita Mazumdar said his appeal goes beyond his appearance, making him a natural fit for the new philosophy.
Foxtale currently operates across skincare, body care, lip care and fragrance. With Khan on board, the brand wants to build its next phase around skincare that works “from the source, through the surface”.
