After years of job seeking, Shahandar Hauladar, a young man from Madaripur, has transformed his fortunes by turning to commercial fruit farming.
Inspired by modern agricultural techniques found on YouTube, Shahandar is now a successful entrepreneur, providing employment for others in his community.
Shahandar, a resident of Purba Madra village in the Jhaudi union of Madaripur Sadar upazila, completed his studies in 2015.
Following a long and frustrating period of seeking employment, he began exploring new opportunities. His journey into entrepreneurship began after watching various videos on YouTube regarding modern agriculture and mango cultivation.
In 2017, he established a commercial mango orchard on approximately four acres of land. Despite initial challenges and uncertainties, his dedication and use of technology-driven farming methods led to significant success.
Currently, his orchard produces high-quality varieties, including Rupali and Himsagar. The farm supports the livelihoods of around 12 workers who are involved in its daily maintenance and operations.
Local residents view Shahandar as a role model. Soleman Hauladar, a neighbour, noted that Shahandar has demonstrated that success is possible through agriculture without the need to chase jobs.
The orchard has also become a popular destination for buyers seeking fresh, chemical-free fruit.
Sajib Bepari, a customer who travelled from Bahirchar Katla in Panchkhola union, said the experience of picking fresh mangoes directly from the trees to share with family is unique.
Reflecting on his journey, Shahandar said, “I was very frustrated at one point when I couldn’t find a job. Then I started working after learning various aspects of mango cultivation from YouTube. It was difficult at first, but now, I am doing well”.
He added that he has plans to expand the orchard further in the future.
According to the Department of Agricultural Extension (DAE) in Madaripur, the region has seen a bumper harvest this year due to favourable weather conditions.
Sashwati Chanda Debnath, additional deputy director of the DAE, described the Rupali variety as the “king of mangoes”.
Data from the DAE shows that mangoes have been cultivated on 357 hectares of land in Madaripur this year.
With an estimated yield of 78 metric tonnes per hectare, the total production target for the district has been set at 24,234 metric tonnes.
Local administration and agricultural officials estimate that the mango trade in Madaripur district could reach nearly half a crore during the current season.
