As Ramadan evenings turn into busy shopping hours across Bangladesh, more consumers are turning to online marketplaces to prepare for Eid-ul-Fitr.
For e-commerce platform Daraz Bangladesh, the festival period has become one of the most important seasons of the year, with daily order volumes rising sharply as families shop for clothing, electronics, household goods and everyday essentials.
Orders during the Eid shopping season have grown by about 30 to 50 per cent compared with regular days, reflecting the increasing role of online platforms in the country’s retail landscape, Daraz Bangladesh Chief Corporate Affairs Officer A H M Hasinul Quddus Rusho said.
“This Eid, Daraz saw a strong increase in order volumes, with daily growth of around 30–50 per cent compared to regular days,” Rusho said.
Eid continues to be a key shopping season in Bangladesh, with customers increasingly choosing online platforms for convenience, trusted products and secure digital payments, he said.
At a time when the fuel situation has made travel more difficult, online shopping has also provided customers with added ease by allowing them to shop from home.
Through a range of Eid promotions, Daraz aimed to ensure customers could access essential products at competitive prices while enjoying a smooth and reliable shopping experience.
3.3 Eid Sale drives shopping surge
To capture festive demand, Daraz launched its 3.3 Eid Sale campaign titled “Real Eid, Real Deals”. The campaign began on 26 February at 8pm and continues until 18 March, offering customers nationwide extended access to seasonal discounts ahead of Eid.
The promotion includes flash sales and mega deals offering up to 80 per cent discounts, alongside hot deals of up to 75 per cent on selected items.
Customers can also benefit from brand-specific flat discounts, delivery discounts and free delivery on selected products.
The campaign covers a wide range of categories including fashion, FMCG, electronics, home appliances, health and beauty and lifestyle products, supporting both Ramadan necessities and Eid shopping.
Everyday deals and flash promotions
Alongside seasonal offers, Daraz is also strengthening its Everyday Low Price (EDLP) proposition through the Daraz Choice channel.
The initiative focuses on frequently purchased essentials, allowing customers to access consistent low prices without waiting for major sale campaigns.
During the 3.3 promotion, Daraz Choice shoppers can receive free delivery when purchasing three items, and a free gift with free delivery when purchasing five items.
The platform is also running daily Pagla Flash deals, offering an additional 10 per cent discount on selected best-selling products during two windows each day from 4am to 5am and 7pm to 8pm.
Scheduled Brand Rush Hour events on 2, 5, 7, 9 and 12 March are offering flat discounts of 30 per cent or 50 per cent across selected product categories.
Another promotional feature, Jummah Nights, is running on 6 March and 13 March from 10pm to 2am, allowing customers to claim a 9 per cent voucher on a minimum order of Tk349.
Brand partnerships support campaign
This year’s campaign is supported by a number of corporate partners. Dettol, Unilever Bangladesh Limited, Lotto and Himalaya joined as exclusive platinum partners, while Parachute Naturale and Bata are participating as gold sponsors.
Godrej joined the campaign as a silver sponsor. The partnerships are designed to ensure access to widely recognised brands across several consumer product segments.
Payment discounts boost digital transactions
Daraz also partnered with banks and digital payment providers to increase customer savings during the campaign.
Customers can receive up to 10 per cent discount or cashback when making payments through bKash, Nagad and cards issued by City Bank , Dhaka Bank , Dutch-Bangla Bank , Eastern Bank , Midland Bank , National Bank ,
Premier Bank , Prime Bank , Pubali Bank , Southeast Bank , Standard Chartered Bank, Trust Bank and United Commercial Bank .
Mastercard is offering major rewards such as televisions and air conditioners for the highest spenders using saved cards.
EBL Visa credit cardholders can receive up to Tk5,000 cashback on 0 per cent interest EMI for up to 12 months, while NRB Bank cardholders can receive Tk1,000 cashback on 0 per cent interest EMI for up to six months.
Founded in 2015, Daraz operates as one of South Asia’s largest e-commerce platforms with operations in Bangladesh, Pakistan, Sri Lanka, Nepal and Myanmar.
The company connects sellers and consumers through an integrated marketplace covering e-commerce, logistics, payments and financial services.
The platform serves a rapidly growing regional market of more than 500 million people, aiming to expand digital commerce while improving access to products and services across South Asia.
