Apple is turning to Google to help advance its artificial intelligence efforts, including improving Siri and introducing other AI features on the iPhone.
The collaboration will use Google’s Gemini technology to power a new suite of tools called “Apple Intelligence.”
Apple had promised major AI upgrades in 2024, but many remain in development, leaving Google and Samsung ahead. The partnership is a win for Google, reinforcing its AI leadership and intensifying competition with OpenAI.
Analysts see the deal as a “major validation” for Google, whose parent company Alphabet recently surpassed a $4 trillion market value, slightly ahead of Apple. The move also follows a court ruling that allowed Google to continue paying Apple over $20 billion annually to remain the default search engine on iPhones.
Apple aims to catch up in AI and provide a more conversational, versatile Siri, closing the gap with rivals that have already rolled out advanced AI features.
