Bangladeshis searched TikTok most in 2025 for celebrities, sports stars, travel destinations, television dramas and major global and domestic moments. Footballers Lionel Messi and Lamine Yamal, destinations such as Dubai and Jamuna Future Park, and events like Ballon d’Or 2025 topped search interest on the platform.
TikTok released its list of top searched words in Bangladesh for 2025 on 30 December, showing that learning and discovery-related searches grew faster than entertainment-led queries during the year.
Learning-related searches recorded the strongest growth. Searches linked to LearnOnTikTok rose 66 per cent year on year, the highest increase among all major content tags. Users increasingly searched for short explainers, tutorials and skill-based videos.
Interest in books also rose. BookTok searches increased 41 per cent, driven by book reviews and reading recommendations. FoodTok searches rose 40 per cent as users looked for recipes and food discovery content.
Travel remained a major driver of searches. TravelTok searches rose 63 per cent year on year. Users searched for both international and local destinations, led by Dubai, followed by Mymensingh, Jamuna Future Park, Disneyland and Fatikchhari Mini Kashmir.
In showbiz, the most searched celebrities were Yash Rohan, Hania Amir, Tangia Zaman Methila, Tasnia Farin and Sabnam Faria. Among musicians, searches were led by Riad Ahsan, Talwinder, Lalon Band Sumi, Pritom Hasan and Taylor Swift.
The most searched TikTok creators were Nusrat Jahan Ontora, Rothey Ahamed, Iftekhar Rafsan, Salman Muqtadir and Omor Always On Fire. Sports searches were dominated by football and cricket. Lamine Yamal, Zayyan Ahmed, Mustafizur Rahman, Lionel Messi and Luis Suarez topped the list.
Television shows and dramas also drew strong interest. The most searched titles were Anurager Chhowa, Kusum, Kotha, Bachelor Point and Parineeta.
Among major moments, users searched most for Ballon d’Or 2025, Miss Universe Bangladesh, the Blood Moon, Police New Dress and the iPhone 17 Pro Max.
In music and soundtracks, top searches included Shonar Tori by Tafsir Sharon, Chand Mama from Borbaad by Pritom Hasan and Dola Rahman, Gulbahar by Ishaan and Shuvendu Das Shuvo, Jhol by Maanu and Annural Khalid, and Bulbuli by Ritu Raj and Nandita.
Other notable searches included AI Photo Edit, Creator Search Insights, Islamic Video, Mr Bean and Full Step Skin Care. The trends point to growing use of TikTok for learning, planning and everyday decisions, said TikTok Content Operations Lead South Asia Umais Naveed.
