Smartphone brand vivo in Bangladesh launched a social media campaign titled “Y So Cool Eid Anthem 2026 – Reel Challenge” inviting users to create short-form videos celebrating Eid.
The initiative is part of the company’s Eid engagement activities aimed at encouraging creative digital content among young audiences, vivo said in a press release.
Participants are required to create videos using the official “Y So Cool Eid Anthem” music track and upload them on Facebook or TikTok with the hashtag #YSoCoolEidAnthem.
The campaign encourages users to share Eid celebrations, dance performances and other creative moments through short videos.
According to the organisers, the initiative aims to generate user-created content on social media while promoting the recently launched vivo Y31d smartphone.
Participants can submit multiple entries, provided each post is publicly visible and uses the official anthem track.
The music track for the challenge is available online for download so that participants can incorporate it into their videos.
Winners will be selected based on the number of likes received on their posts.
Top participants will receive prizes including the vivo Y31d smartphone, RIRO Pad and other gifts from vivo Bangladesh.
The campaign is part of vivo’s broader efforts to connect with young users and promote digital creativity during the Eid season, the company said.
