Bangladesh’s national football team have a new jersey, and it is splitting fans over the quality and the price. The manufacturer, Dour, priced the official jersey at Tk1,600. A customised version with a name and number costs Tk1,700. A Fan Edition at Tk700 to Tk750 has been announced but has not launched yet. The home kit is white with a Bangla-script watermark, the away kit is green with red trim, and a third kit awaits BFF approval.
The reaction on social media has been loud but divisive. Some fans accuse the manufacturers of copying England’s kit design, others say the template looks closer to Poland’s, and the Bangla watermark has drawn repeated claims of being lifted rather than designed. Price comes up in nearly every thread, with many calling Tk1,600 too steep and questioning the fabric quality up close. Others push back, arguing the price is fair once it is measured against what an original national team
jersey costs abroad.
Safirul Karim, an ardent football fan, buys new jerseys every season. Before Dour’s deal with the BFF, fans could not simply buy an official Bangladesh jersey in shops. That changed with this partnership, and Safirul now judges the national kit like any other jerseys in his collection. “I always prefer quality over price because I buy a new jersey every season, so it’s important for me to get the best quality,” he said.
He owned last season’s edition and liked it enough to buy a second as a gift. “The quality was good,” Safirul told TIMES of Bangladesh. “I bought one for my boss, who lives abroad, and he liked the quality too, considering the price. If a foreignerblikes the quality of our jersey, then I’m quite convinced about the jersey.”
On the Tk1,600 price tag, Safirul sees room but not much of it. “The price was decent,” he said. “If it had gone up to Tk5,000, that would have been too much.” His verdict rests on a simple trade-off: pay a bit more for a jersey that lasts a whole season, rather than chase a cheaper and clone one.
Aowsaf Tasin, who runs the Save Bangladesh Football online community and sells jerseys, sees the price as the real barrier. “Most Bangladesh football fans are students,” he said. “For them, spending Tk1,600 to Tk1,700 on a customised jersey is very difficult. If a fan wants both released kits, that comes to around Tk3,500 with delivery, which is very hard for most students to afford. A Fan Edition would have been a good option, but they haven’t released one yet.”
An official from Dour, speaking on condition of anonymity, pushed back on the idea that a local brand cannot deliver on fan demands.
“We are not providing mediocre jerseys,” the official said. “The quality is good enough compared with other nations. It’s not the best, but it’s certainly not bad either.”
The official also added that the backlash misreads the market. “The main problem is that people assume a local brand can’t provide good quality, and they have concerns about the price. But if you compare our pricing with other official jerseys, you’ll see the Bangladesh jersey is very cheap for the quality we’re providing.”
Official national team jerseys from Nike, Adidas and Puma sell for far more. Argentina’s 2026 Adidas replica is priced around $78 to $98, roughly Tk9,600 to Tk12,050, with the authentic match version at $178, about Tk 21,900. Brazil’s Nike replica costs around $100, near Tk12,300, with the authentic version well above $150. Japan’s Adidas replica sells for $100. Against that range, Bangladesh’s Tk1,600 jersey undercuts every major national team on the market.
Abdullah Al Sakib, a fan and jersey collector, frames the price gap in global terms. “In terms of quality, we can’t compare Dour with Puma, Adidas or Nike,” he said. “There are people in Bangladesh who love luxury and are ready to pay a premium for it, but for the mass of fans, even this Tk 1,600 price is too much.”
The Dour official commented that the manufacturer could raise the price and lift the quality, but the market will not allow it. “Bangladesh isn’t ready for that kind of pricing,” the official added, “As soon as the jersey was released, people tried to replicate the design and sell it for much less.”
He pointed to roadside shops and online pages selling copied jerseys at a fraction of the price. “We always have to compete against those cheap options, which makes it hard to raise prices and maintain quality. If we price it higher, people will just buy the copies instead. The people who buy premium Adidas, Puma or Nike jerseys are a small minority. You can’t run a business on them alone”, the official said.
Dour’s CEO, Abid Alam Chowdhury, defends the price on similar grounds. “I don’t think it is too expensive,” he said during the launch. “To my knowledge, the new Bangladesh jersey is the cheapest national-team jersey in the world.” Dour also declined to disclose what royalty it pays the BFF from each Tk1,600 sale, despite citing that royalty to justify the price.
