Marcel has launched its Digital Campaign Season-24 nationwide ahead of Eid-ul-Adha, offering customers a chance to win Tk10 lakh along with cashback and assured rewards on product purchases.
The campaign, announced at an event held at Marcel’s corporate office in Dhaka, is designed to boost customer engagement during the festive season, the company said.
Marcel Managing Director SM Mahbubul Alam inaugurated the campaign, with actress Keya Payel, actor Irfan Sajjad and Marcel Head of Business Hossain Md Ruhin Sabbir among those present.
Customers purchasing Marcel refrigerators, air conditioners, washing machines or ceiling fans during the campaign period will be eligible for the offers, which will remain valid until Eid-ul-Adha this year.
Under the scheme, buyers’ details including name, mobile number and product barcode will be digitally registered.
A computerised system will then notify customers via SMS whether they have won Tk10 lakh, cashback or other guaranteed rewards, with prizes distributed through Marcel showrooms.
Speaking at the launch, Managing Director SM Mahbubul Alam said the initiative continues the company’s practice of offering special benefits during major festivals and expressed optimism about strong customer participation.
The campaign also supports Marcel’s broader push to digitise after-sales services through a Digital Customer Database.
Customer information, including product model details, is stored centrally, enabling service access from any Marcel service centre nationwide even if warranty documents are lost, while also allowing service teams to gather customer feedback more efficiently.
