Top Hollywood film and television marketing executives gathered in West Hollywood on 22 October for an invitation-only dinner and discussion about the future of entertainment marketing.
According to Variety, Amazon Ads and the publication hosted the gathering at BOA Steakhouse. The event brought industry leaders together for a candid conversation about the changing demands of marketing campaigns, including audience tune-in, image-building, whisper campaigns and event promotion.
The dinner brought together executives from major studios, television networks and marketing teams. Warner Bros. Entertainment’s Angie Barrick spoke with Amazon Ads’ Alexys Coronel, while Universal Pictures’ Candice Chen and Paramount Pictures’ Brian Dailey also attended.
Walt Disney Studios’ Devin Collins joined the gathering alongside FX’s Lance Reiss, Universal Pictures’ Kristin Johnson and Amazon Ads’ Jennie Antonakis. Variety’s Cynthia Littleton attended with Warner Bros.’ Elisa Chun.
Sony Pictures executives Alex Andujar, Elane Beyrodt and Jane Mohon were also present. Mohon attended alongside Paramount Pictures’ Brian Dailey and Faye Ugolnik. Elisa Chun joined Amazon Ads’ Melissa Cook and Sony Pictures’ Jane Mohon for another discussion during the evening.
Other attendees included FX’s Lance Reiss and Lionsgate TV’s Shaina Pan, as well as Amazon Ads’ Jennie Antonakis, Indonesian television anchor Muthia Wirosastro and Variety’s Seth Marumoto.
Amazon Ads leaders Paul Mattingly, Melissa Cook, Alexys Coronel, Jennie Antonakis and Marquis Avery also gathered for the dinner. The event offered film and television marketing executives an opportunity to exchange views on the trends shaping campaign strategy and execution.
