Foodpanda Bangladesh has introduced a promotional campaign offering 30 percent discounts on food orders during the football World Cup season, aiming to tap into heightened match-day demand across the country. The offer, announced in Dhaka on 14 June 2026, applies to select partner restaurants and pandamart orders and is part of a wider seasonal push to boost customer engagement during the tournament period.
The campaign, titled “Make Game Night Delicious”, allows users to access a flat 30 percent discount using the code DEALNAO, according to the company. Foodpanda said the initiative is designed to make match nights more convenient for customers by providing food, snacks, beverages and other essentials delivered directly to their doorsteps.
The promotion comes as football fans across Bangladesh prepare for a month of World Cup fixtures, a period traditionally associated with increased home gatherings and shared viewing experiences. Foodpanda said the offer covers participating restaurants as well as its pandamart grocery delivery service.
“Whether it’s a late-night fixture with friends, a family gathering around the television or watching alone, customers can order from their favourite restaurants and pandamart outlets and have everything they need delivered quickly and conveniently, so they can focus on the action on the screen,” said Prasun Jadon, Marketing Director of foodpanda Bangladesh.
The company said the campaign reflects its ongoing focus on positioning its platform as a daily-use application that combines affordability, convenience and variety. It added that the initiative aims to strengthen engagement during peak entertainment moments such as major international sporting events.
Foodpanda did not disclose the total expected financial impact of the discount programme but said it forms part of its broader strategy to support customers with timely offers aligned to cultural and sporting moments.
The World Cup season has historically driven spikes in food delivery demand, particularly during evening fixtures and weekend matches, when households and groups of friends gather to watch games together.
The company said the DEALNAO code will be valid across participating outlets for the duration of the campaign, subject to terms and conditions, with customers able to access discounts directly through the foodpanda app.
