Daraz Bangladesh has launched its 6.6 Mid-Year Shopping Fest, offering shoppers across the country discounts of up to 80 per cent, exclusive brand offers, and opportunities to win a Samsung Smart TV and Realme smartphone, the company said. The campaign, which went live on 5 June at 8PM and will run until 10 June, covers a wide range of categories including electronics, fashion, FMCG, home appliances, health and beauty, and lifestyle products.
The festival features Mega Deals, Flash Sales, and Hot Deals with discounts of up to 70 per cent, alongside free delivery on selected items and special discount vouchers, Daraz said in a press statement. Customers can also participate in a contest in partnership with Harpic from 6 June to 15 June, rewarding top shoppers with a 55-inch Samsung Smart TV and a Realme C100i smartphone based on campaign participation criteria.
Daraz will host Brand Rush Hour on the campaign launch day, offering exclusive brand discounts for six hours. Other brand-focused events include Walton Brand Day on 7 June and Dettol Brand Day on 8 June, while weekday category-specific campaigns provide curated deals tailored to everyday needs, the company said.
The platform’s Everyday Low Price (EDLP) proposition will be strengthened through Daraz Choice, offering promotions such as Buy 3 Get Free Delivery and Buy 5 Get 1 Free Gift with Free Delivery, enabling additional savings on essentials.
The campaign is supported by Dettol, Unilever, and Himalaya as Exclusive Platinum Partners, Marico as Gold Sponsor, and Emami and Godrej as Silver Sponsors, helping ensure trusted products and attractive offers for customers, Daraz said. Payment partners including Eastern Bank PLC, Midland Bank PLC, and Southeast Bank PLC provide additional discounts and collectible vouchers for cardholders during the campaign.
Shoppers can explore deals via the Daraz app and dedicated campaign page, and follow Daraz Bangladesh’s social media channels for daily updates, exclusive offers, and reward opportunities.
Daraz said the Mid-Year Shopping Fest demonstrates the company’s commitment to providing affordable, convenient, and engaging online shopping experiences for customers nationwide.
