Chery Bangladesh celebrated Valentine’s Day with a themed event titled DeliveringLoves at its showroom on Saturday, blending product display with customer engagement, Asian Motorspex said in a press statement.
The programme moved beyond conventional discussions on engine capacity and technical specifications, focusing instead on brand connection and customer experience, the company said.
As part of the campaign, a decorated Chery Tiggo 8 Pro was driven across major areas of Dhaka, including Banani, Gulshan, Tejgaon and Dhanmondi, to extend the event’s message to the wider public, the press statement said.
Asian Motorspex Managing Director Dewan Shajedur Rahman interacted with visitors during the event, outlining the company’s aim to position the brand as a long-term companion for Bangladeshi families, it added.
Digital content creators Iftekar Rafsan, Rakin Absar and Shoumick joined the event, engaging with guests and participating in interactive sessions at the showroom.
The venue was decorated in red and pink themes to reflect the Valentine’s Day celebration, while visitors explored the latest technology and comfort features available in Chery vehicles, the company said.
Chery Bangladesh said the DeliveringLoves initiative is part of its broader effort to strengthen community engagement alongside expanding its presence in the local automobile market.
