The Bangladesh Cricket Board (BCB) has brought its 16-year association with Dubai-based Indian production company Real Impact to an end, opting for a new broadcast partner ahead of the upcoming home series against Pakistan starting on 11 March.
Sources confirmed that although Real Impact’s contract had been set to run until 2027, the board decided to make an early change citing escalating costs and outdated production technology.
Real Impact oversaw production for Bangladesh’s home international series, most recently covering five series across 56 match days. However, board officials felt the financial burden and technical limitations no longer aligned with the BCB’s long-term objectives.
According to sources, the decision is expected to save the board at least Tk10 crore.
Under the revised arrangement, a different production company will handle broadcast operations for home fixtures. While procedural formalities have already been completed ahead of the three-match One Day International series against Pakistan, the BCB is yet to officially announce the name of the new provider.
The move follows a successful production model during the Bangladesh Premier League, where domestic firm Imago and Pakistan-based Trans Production Technologies managed coverage. That arrangement reportedly saved the board around Tk4.5 crore while drawing praise for improved broadcast quality. Engaging local service providers also enabled the BCB to cap government VAT at 15 per cent, further reducing operational expenditure.
The board has indicated that the identity of the new production company will be revealed shortly. With the Pakistan series fast approaching, the transition marks a significant operational shift for Bangladesh cricket’s home broadcast structure.
