Dhaka recently witnessed a vibrant celebration of women-led entrepreneurship as Adda Chole, a lifestyle exhibition, successfully concluded its sixth edition on January 9-10 at Midas Centre, Dhanmondi. Organised in collaboration with IDLC, the two-day event brought together creativity, commerce and community, reaffirming its place as a strong and supportive platform for female entrepreneurs.
This year’s edition featured 41 women entrepreneurs showcasing their lifestyle brands, each reflecting local pride, innovation and sustainable practices. From fashion and accessories to handcrafted and creative products, every stall carried a story rooted in vision, craftsmanship and identity.
Shanaz Shultana, owner of Rongdhonu Creation, highlighted the fusion of local inspiration and global technique in her work. “We focus on hand-painted and handcrafted items, from wearable art to home decor. In our jewellery, we use seed beads to create designs inspired by local motifs, but executed in a Mexican pattern and style,” she said.
Reflecting on the success of the event, she added, “The pressure finally lifted yesterday. We were able to welcome many guests and host a wonderful exhibition. We’re heading home with renewed strength and positivity that will sustain our work for the next six months.”
The audience response once again exceeded expectations. According to Neshat Unzum, owner of Aurum Bangladesh and one of the organisers, Adda Chole places strong emphasis on the quality of visitors. “Our audience is diverse, but most importantly, they come with a buying mindset. That’s why the sales performance for our participants has been excellent,” she said.
What truly sets Adda Chole apart, however, is its atmosphere. More than a conventional exhibition, it is designed as a social and cultural space. Thoughtfully arranged stalls, comfortable walking areas, food corners and interactive segments encouraged visitors to stay longer, engage in conversations and build connections.
Mouri Naznin, owner of Eeha and another organiser, explained, “We focus heavily on decorative elements to create a festive, get-together feeling rather than just a marketplace. People tell us they enjoy the open, beautiful space and the fun environment. Many visitors come not just to shop, but to walk around and absorb the vibe.”
Participants also expressed strong confidence in the event’s impact. Farhana Munmun, owner of Bene Bou, shared, “Working with Adda Chole feels different. The organisers take real responsibility for the success of the fair. That matters because an exhibition can only succeed if people know about it. Their commitment to publicity ensures a strong crowd and meaningful engagement.”
By the end of the two-day event, Adda Chole once again proved it is more than a marketplace. It is a breathing space, one that amplifies women’s entrepreneurial voices, celebrates creativity and nurtures ambition. For both participants and visitors, Adda Chole stood as a reminder that when women uplift one another, something truly special takes shape.
