Smartphone maker Infinix is bringing Italian sports car-inspired design to its upcoming NOTE 60 Series device through a collaboration with Pininfarina, the design house known for its work with luxury carmakers including Ferrari and Alfa Romeo.
The company announced the collaboration on Monday, saying in a press release that the new device would incorporate design elements inspired by sports cars, including an integrated camera module, distinctive rear lighting and a range of Italian-themed colours.
The phone’s Uni-Chassis camera module combines the cameras, Active-Matrix display and rear lighting beneath a single glass panel to create a seamless rear surface.
A light positioned beneath the Pininfarina logo, inspired by supercar taillights, will illuminate during startup and notifications.
The device will come in four colours: Monza Red, named after the Italian racing circuit, Torino Black, inspired by Pininfarina’s home city, Amalfi Blue, reflecting Italy’s coastline, and Roma Silver, drawing on the capital’s architecture.
Other design features include a matte aluminium alloy frame, rounded edges, a racing-inspired user interface and exclusive wallpapers.
Infinix is also preparing a special edition of a previously launched smartphone, featuring a Kevlar-pattern finish, racing-inspired software, an exclusive Pininfarina watermark and co-branded accessories.
Founded in 2013, Infinix designs, manufactures and markets smartphones and other devices, targeting younger consumers with a focus on design, performance and affordability.
The company sells products in more than 70 countries across eight regions, including Africa, Latin America, the Middle East, Southeast Asia and South Asia.
As of April 2023, Infinix operated one concept store in Morocco, 74 authorised stores overseas, representing 30 per cent year-on-year growth, and more than 46,700 retail outlets worldwide.
The company also organises offline events to give users early access to products and technologies and opportunities to test its XOS fan edition.
