Prime Bank PLC has entered into a partnership with Nirman Builders & Developers Ltd that will allow the bank’s customers to access exclusive discounts and special offers on the real estate developer’s products and services, the two organisations said.
The agreement was signed at Nirman Builders & Developers Ltd’s corporate office in Tejgaon Industrial Area, Dhaka, on June 17. Under the arrangement, Prime Bank customers will receive preferential offers from the developer, aimed at supporting homeownership and real estate investment plans, said a press release.
Mamur Ahmed, SEVP and Head of Distribution of Prime Bank PLC, and Rahat Kamal, Managing Director of Nirman Builders & Developers Ltd, signed the agreement on behalf of their respective organisations.
The partnership is designed to expand the range of benefits available to Prime Bank customers while strengthening the bank’s portfolio of lifestyle and value-added services through collaborations with businesses across different sectors.
Senior officials from both organisations attended the signing ceremony. Representing Prime Bank were Joarder Tanvir Faisal, Head of Cards & Retail Banking, and Takiyan Chowdhury, EVP, Secured Consumer Financing & Embedded Payments. Suman Kumar Saha, Head of Customer Relations at Nirman Builders & Developers Ltd, was also present, along with other senior executives from the two organisations.
According to the press release, the agreement will enable Prime Bank customers to enjoy exclusive discounts offered by Nirman Builders & Developers Ltd, providing additional value alongside the bank’s existing products and services.
The collaboration reflects Prime Bank’s strategy of expanding customer benefits through partnerships with established brands and businesses, while also broadening access to offers in sectors including housing and real estate.
The initiative is expected to complement the bank’s ongoing efforts to enhance customer value through tailored privileges and service offerings, according to the statement.
