As the world observes International Women’s Day, the ubiquitous presence of the colour purple serves as more than a commercial choice; it is a symbol deeply rooted in the historical struggle for equality and dignity.
Though the roots of the movement were originally associated with the colour red, purple has evolved to represent women’s rights and empowerment globally.
Historical roots in suffrage
The association of purple with women’s rights dates back to the early 20th century in the United Kingdom. The Women’s Social and Political Union (WSPU), which campaigned for women’s suffrage, adopted a trio of colours: purple, white, and green. According to the WSPU, purple symbolised dignity and justice, white stood for purity, and green represented hope.
Emmeline Pethick-Lawrence, who ran the publication Votes for Women with her husband Fred, famously explained the choice: “Purple as everyone knows is the royal colour; it stands for the royal blood that flows in the veins of every suffragette, the instinct of freedom and dignity.” Consequently, suffragettes wore purple on sashes, badges, and ribbons to signify their fight for equality.
Modern significance and Pantone’s influence
In recent years, the colour’s link to the occasion was formally reinforced. In 2018, the international colour authority Pantone declared Ultra Violet as the Colour of the Year. Representing the vastness of the cosmos and the potential for discovery, the shade was embraced by International Women’s Day organisers. Rights campaigners noted that just as there is much to learn about ultraviolet light, there is “vast potential within women” to bring something new to the world through their individuality.
Cultural and psychological weight
The symbolism of the colour was further cemented in literature and culture. In 1982, American author Alice Walker published The Color Purple, a book highlighting the struggles of African-American women. Walker became the first Black woman to receive a Pulitzer Prize for the work, and the colour became synonymous with women overcoming barriers.
From a psychological perspective, the American Psychological Association notes that colours can shape emotional responses and provide symbolic meaning. Purple, specifically, is often linked to creativity, sensitivity, and dignity, conveying a sense of empowerment and self-respect.
Today, whether visible in social media campaigns, posters, or attire, purple remains a powerful emblem of the history of activism and the ongoing pursuit of future equality.
