WhatsApp has announced one of its most significant updates since its inception in 2009, revealing plans to allow its more than three billion users to connect via unique usernames rather than personal mobile numbers.
For over 15 years, a user’s phone number served as their sole identity on the platform. This shift, which follows similar features implemented by competitors such as Telegram, Discord, and Signal, aims to enhance user privacy and control over personal information.
While the broader launch is scheduled for later this year, the platform has already begun allowing users to reserve their handles.
Privacy at the core
According to the company, the introduction of usernames is a direct response to user demands for increased privacy. Under the new system, a phone number will still be required for account registration and verification, but it will no longer need to be shared with every new contact, reports AP.
The update is expected to be particularly beneficial for women, freelancers, public-facing workers, and small business owners who often interact with strangers through platforms like Facebook Marketplace or work-related group chats. By sharing a username instead of a number, users can maintain a layer of anonymity.
How the system works
Usernames will range from three to 35 characters in length. To maintain continuity across Meta’s platforms, users may be able to claim the same handles they use on Facebook or Instagram, provided they are available.
To prevent spam and unsolicited messages, WhatsApp will not provide a public, searchable directory of usernames. Instead, to initiate a conversation, a person must know a user’s exact username. The platform has already blocked the names of celebrities, politicians, and major brands to prevent impersonation.
For users seeking additional protection, an optional security feature known as a “username key” will be introduced.
The ‘Instagrammification’ of WhatsApp
Industry observers note that this update represents a major turning point in the evolution of the messaging app. Alongside recent additions such as the ability to post stories, add music, and mention friends, the introduction of usernames marks what some are calling the “Instagrammification” of the platform.
For regular users who primarily message friends and family, existing chats will remain unchanged, and phone numbers will still be linked to their accounts.
However, for those engaging in business, dating, or online trading, the update offers a long-awaited relief from exposing personal contact details.
