Sydney Sweeney is facing fresh online backlash after appearing nude in Novig’s new “Just Sports” campaign, using sports equipment to cover herself.
The 28-year-old Euphoria star says, “Think you know sports? Prove it,” before explaining Novig’s sports-only focus.
She also joins the prediction-market platform as a strategic partner and equity holder. The campaign says there is “no betting on wars or deaths and no politics”.
Sweeney described it as a “fun idea” built around “confidence, humour and a playful edge”.
The advert has drawn sharp criticism online, with one Instagram user accusing her of “selling your soul to the gambling companies”. Novig launched nationwide last month with a 21+ requirement.
