The latest release of Bangladeshi music producer Sanjoy, ‘Sajan Re’, in collaboration with India’s Badshah and Nora Fatehi, blends global pop production with South Asian influences.
Released on April 3 on T-Series’ YouTube channel, the song has amassed 6.8 million views.
Sanjoy, who has built a reputation for fusing electronic textures with South-Asian rhythms, leads the track’s sonic identity. The collaboration also features Bangladeshi vocalist Tashfee, adding another regional layer to the international line-up.
Accompanied by a visually striking music video, the high-energy production leans heavily into choreography and stylised performance, with dance direction by Real Inflict.
Following strong buzz online ahead of its release, Sajan Re is being positioned as a major I-Pop crossover moment, highlighting the growing influence of South Asian artists in shaping globally appealing pop sounds.
