Luxury lifestyle brand ILLIYEEN has opened two new outlets in Bogura and Khulna as part of its retail expansion across Bangladesh.
The Bogura showroom at Jaleswaritola in the city centre was inaugurated through a five-day programme from March 8 to March 12, the company said in a press release.
The brand also opened a multi-brand outlet in Khulna with a grand opening programme held from March 6 to March 10.
The company said the outlets feature modern architecture and interior layouts designed to create a contemporary retail environment.
The stores offer menswear, womenswear, kidswear, footwear, fragrances and fashion accessories.
ILLIYEEN Sales Operations Manager Abu Adam said the outlets were launched to meet growing demand from fashion-conscious consumers in both cities.
“Our goal is to bring an international-standard luxury retail experience closer to customers in Bogura and Khulna,” he said.
Invited guests and senior company officials attended the inauguration programmes.
The company said the expansion reflects efforts to strengthen its presence in major cities outside Dhaka.
