YouTube star Like Nastya has signed a content development deal with Disney, opening the door to new animated and live-action projects for young audiences and families.
According to Variety, the deal includes an original animated preschool series for Disney Jr and Disney+, alongside live-action content for children, tweens, teens and families. Disney will also curate a collection of Like Nastya’s existing library content.
“I’m incredibly proud of Anastasiia and how ‘Like Nastya’ has grown into a global brand loved by millions of families worldwide,” said her mother and Like Nastya founder Anna Radzinskaia. She called the partnership an exciting chance to create something special for a new generation.
Founded in 2016, Like Nastya now runs more than 25 YouTube channels with over 450 million subscribers across 22 languages.
The deal follows Disney partnerships with Dhar Mann Studios, Gracie’s Corner and Lenny Pearce. In August, Disney also announced a TikTok content-sharing deal covering Disney, Marvel, Pixar, Star Wars and FX.
