The Coca-Cola Company announced on Wednesday that Henrique Braun will take over as its next chief executive officer, effective 31 March, 2026.
Braun, currently serving as executive vice president and chief operating officer, will succeed James Quincey, who has led the company for nine years. Quincey will move into the role of executive chairman, according to the company’s statement.
“I’m honored to take on this new role and have tremendous appreciation for everything James has done to lead the company,” Braun said.
“We’ll work to unlock future growth in partnership with our bottlers. I’m excited about the future of our business and see huge opportunities in a fast-changing global market,” he also said.
At 57, Braun has been COO since January, overseeing Coca-Cola’s global operating divisions. He joined the company in 1996 and has held a variety of international positions described as “roles of increasing responsibilities.” In his upcoming role, Coca-Cola noted, Braun will focus on expanding growth worldwide, strengthening ties with consumers, and leveraging technology to enhance performance.
Quincey, 60, became CEO in 2017 and played a central role in transforming Coca-Cola into what he called a “total beverage company”. He also steered the business through the challenges of the COVID-19 pandemic. Since he assumed leadership, Coca-Cola’s share price has risen nearly 63 percent, according to Reuters.
“I’m stepping down as CEO after a 30-year career with the company, and I have an appreciation of what a privilege it has been to serve this great and enduring business,” James Quincey said.
“Henrique is a trusted and highly experienced business partner, and he’s the right leader to steer the company and the Coca-Cola system for future growth and success.”
