A music video reimagining BRAC Bank PLC’s theme song to mark its 25th anniversary has crossed 10 million views across digital platforms within five days of its release, recording over 61 lakh views on Facebook and 47 lakh views on YouTube, said a press release on Thursday.
The video, released across Facebook, YouTube, Instagram and other digital platforms, tells the story of the bank’s journey and pays tribute to customers, entrepreneurs, families, co-workers and communities whose partnership has shaped the bank over the past quarter-century.
Managing Director and CEO Tareq Refat Ullah Khan said the bank’s story had been written by the trust and aspirations of millions of people across Bangladesh.
“Our theme song has long reflected the values that unite us, and through this music video adaptation we wanted to bring those values to life by celebrating the people behind them,” he said.
“This is our humble tribute to every customer, entrepreneur, co-worker and partner who has been part of our journey,” Tareq Refat added.
