JioHotstar’s ‘Bigg Boss’ Season 20 has crossed one billion hours of watch-time in less than 60 days, marking the fastest time the Indian reality show has reached the milestone in its 20-year history.
As per Deadline, the Hindi-language show has also recorded 3.5 billion votes, a 71% increase from Season 19, while the number of voters has risen by 48%, according to the streaming platform.
Hosted by Salman Khan, the show ranks among JioHotstar’s five most-watched titles in the UK, Canada and Singapore. It is also the top-rated show on Starzplay in the UAE. In India, its largest audiences come from cities including Delhi, Mumbai, Pune, Bengaluru, Kolkata, Ahmedabad and Hyderabad.
The latest season premiered in September as one of six language versions of ‘Bigg Boss’ catering to different audiences across India.
“Reaching one billion watch-time hours on JioHotstar is a testament to the incredible love and connection our viewers share with the show,” Khan said. He added that the milestone belonged to the programme’s enthusiastic audience.
Alok Jain, head of Hindi and English entertainment at JioStar, said the achievement was particularly significant with nearly half the season still remaining. He noted that the total reflected digital viewing alone, excluding television audiences.
Deepak Dhar, who oversees production companies Banijay Asia and Endemol Shine India, which makes ‘Bigg Boss’, described the engagement as evidence of the show’s influence on unscripted entertainment in India.
The milestone comes as JioHotstar continues to serve audiences across multiple language markets, with ‘Bigg Boss’ maintaining a strong presence both in India and internationally.
