FC Barcelona winger Raphinha has been appointed global brand ambassador of realme, as the smartphone maker targets stronger engagement with young consumers ahead of the FIFA World Cup.
The announcement was made in a press release, positioning the partnership as part of the brand’s youth-centric global strategy.
Raphinha, who also represents the Brazil national team, will lead realme’s upcoming campaign titled “Make it Raphinha, Make it realme”.
The campaign is inspired by the idea of “the R prophecy”, drawing parallels with football icons such as Ronaldo, Romario, and Pelé to highlight talent and determination.
realme said the collaboration reflects its focus on empowering young people and building deeper emotional connections with users.
Raphinha began his professional career at Avaí Futebol Clube and has emerged as one of the most dynamic players in modern football, known for speed, creativity, and match-winning performances.
He is also involved in community and youth-focused social initiatives, strengthening his appeal among younger audiences.
“I am thrilled to join realme at such a special moment for football. We share the same energy, connecting with a new generation that lives the sport with passion, authenticity, and no limits. I know there are very inspiring things coming for the fans, and I am proud to be part of this story,” he said.
The company expects the collaboration to boost brand visibility and engagement across key markets as global football interest builds.
