Banglalink has partnered with digital healthcare platform Arogga to offer its Orange Club members discounts of up to Tk150 on purchases of medicines, healthcare and beauty products worth at least Tk1,000, expanding its customer loyalty programme beyond telecommunications services.
The partnership, announced on Sunday, also gives members access to exclusive whole-body health check-up packages alongside Arogga’s regular home laboratory testing and telemedicine offers, Banglalink said in a press release.
The agreement was signed on 1 October at Tiger’s Den, Banglalink’s head office in Gulshan-1, Dhaka.
Banglalink Director of Product Portfolio Management Md Rezwanul Karim, Deputy Director of Product Mohammad Asifur Rahim, Senior Manager Zain Zaman and Partnership Manager Shahadat H Mazumder attended the signing ceremony.
Arogga was represented by Vice President of Growth Ahmad Sajid, Lead of Partnerships Nibras Abdullah Karim and Business Executive Raafee M Shahria.
Banglalink Chief Marketing Officer Kazi Mahboob Hassan said the partnership reflects the company’s efforts to extend customer benefits beyond connectivity.
“Through Orange Club, we continue to expand benefits that address their evolving needs and enhance their everyday experiences,” he said.
Hassan said the partnership would bring healthcare closer to customers through special prices on authentic medicines and healthcare products and exclusive health check-up packages.
Arogga Co-founder and Chief Sales Officer Yawar Mehboob said the collaboration would help make digital healthcare services, medicines and health packages accessible to a wider customer base.
“Our core mission has always been to make quality healthcare accessible, affordable, and reliable for everyone in Bangladesh,” he said.
Orange Club currently has more than 4,000 partner outlets nationwide, offering benefits across healthcare, retail, dining, travel, electronics and education.
Banglalink, a wholly owned subsidiary of Nasdaq-listed global digital operator VEON, operates digital platforms including the MyBL super-app, infotainment platform Toffee and artificial intelligence-powered digital lifestyle package RYZE.
