Banglalink on Sunday unveiled a bold new brand identity as part of its transformation into a modern, customer-centric and technology-driven digital operator.
The company said in a statement the refresh aligns with the parent organisation VEON’s vision to redefine telecom through its pioneering digital operator ambition “DO1440”, designed to “enrich every minute of customers’ lives” as digital connectivity reshapes communication, learning, work and entertainment.
Banglalink said the new identity reflects its shift towards serving millions not only as a network provider but as a brand centred on people, where each service begins with understanding customer needs and ends with the care and value delivered in daily digital interactions.
The refreshed visual system introduces vibrant colours, modern design elements and a warmer tone to represent speed, simplicity and digital-first thinking, ensuring that browsing, streaming, learning, gaming and connecting feel smoother and more intuitive.
“This brand refresh is far more than a new look. It is a bold reaffirmation of our parent company VEON’s digital operator ambition and its goal to enrich every minute of our customers’ lives,” said Chief Executive Officer Johan Buse.
“Our new identity stands for speed, innovation and progress. Above all, it reflects our mission to deliver reliable connectivity, digital inclusion and services that make life easier, better and more inspiring for the people of Bangladesh.
We are building a future where world-class digital services are a daily reality, within reach of millions. This transformation is about empowerment, giving every Bangladeshi the tools to learn, create, connect and thrive in a more inclusive, digitally forward society,” he said.
Banglalink said the refreshed identity will roll out across retail outlets, digital platforms, service channels and nationwide campaigns.
It said the operator has strengthened investments in network modernisation, customer-focused product design and digital ecosystems spanning entertainment, learning, gaming and lifestyle services.
The company said the brand refresh signals its entry into a new era defined by intuitive digital experiences, customer empathy and innovation tailored to the needs of a fast-growing digital nation.
