AKIJ Resource has launched its new flagship brand “Enovar,” unveiling a portfolio of electrical products, home appliances, water pumps and tools targeted at everyday smart living.
The launch took place on 8 November at the United Convention Center in Dhaka, where the company presented products equipped with advanced and smart technologies aimed at simplifying household and utility needs.
“AKIJ Resource is not just a corporate house, it is a platform committed to improving people’s lives,” said AKIJ Resource Managing Director Sheikh Jasim Uddin.
“Our goal is to make life more digitalised and smarter in tune with the times. Enovar believes that every individual carries the potential for something greater, and we are ready to empower people on that journey,” he added.
AKIJ Light Engineering Ltd CEO Masud Al Amin Rajib said Enovar was developed with a focus on real-life daily challenges.
“People face new challenges every day. Enovar aims to make them easier to tackle. We have ensured the highest standards across all product categories and are confident that Enovar will earn people’s trust in meeting everyday needs,” he said.
The event showcased LED Tron Dance, interactive LED performances and sand art storytelling, depicting the life and achievements of Sheikh AKIJ Uddin. Singer Masha performed the official Enovar theme song, followed by live performances by artists Anika and Sabbir.
The launch also adopted a fully digital event system, managing registration, entry control, raffle draws and gift distribution online.
Among the attendees were AKIJ Resource Chairman Faria Hossain, AKIJ Resource Chief Business Development Officer Mohammad Towfique Hasan, AKIJ Resource Deputy Chief Operating Officer Sohanur Rahman Sohan, AKIJ Light Engineering Ltd Head of Marketing Md Sajjadul Islam, AKIJ Light Engineering Ltd Head of Operations Md Touhidul Islam Faisal, AKIJ Resource Cluster Chief Financial Officer Kazi Mottakin Hossain and senior executives, dealers, distributors, bankers and foreign delegates.
With Enovar, AKIJ Resource said it aims to expand its footprint in smart consumer solutions while reinforcing its focus on innovation for a connected and tech-driven Bangladesh.
